Overland Concept

1. Street Style in NYC: “Urban Nomads”

Concept: Capture the essence of city life with a blend of high fashion and street style. The idea is to show how the brand’s clothing can transition seamlessly from nature-inspired craftsmanship to urban sophistication.
Shooting Story:
- Setting: A minimalist urban environment and culture backdrops in neighborhoods like Soho, Williamsburg or the Lower East Side.
- Wardrobe: Highlight pieces like a sleek outerwear jacket paired with chic yet comfortable pants and boots. For men, a tailored yet rugged coat with casual jeans.
- Action: Models will engage in everyday activities—walking their dogs, enjoying coffee at a sidewalk café, or meeting friends. Each shot emphasizes the versatility of the clothing.
- Visuals: Close-ups of textures, movement shots of fabric flowing, and candid moments that evoke a sense of community and connection.
- Narrative: This campaign will tell a story of city dwellers who find beauty in the chaos of urban life, showcasing how the clothing not only fits their aesthetic but also their lifestyle.

Large Format & Full Frame Sensor
We use the largest sensors on the market to ensure complete control during post-processing.
6K RAW video and over 50 megapixels for photos will provide the best detail and dynamic range!
Color grading with 12-bit color depth
Our color correction is a signature style characteristic only of our production!
We process RAW footage with film-like effect that helps to stand out from your competitors.
Estimate
Quality production – Two different pricing solutions


Services Name | Unit price $ | |
Videographer [ Day Rate ] | $2,000 | |
Blackmagic Full Frame Cinema Camera 6K | $200 | https://www.blackmagicdesign.com/products/blackmagicpyxis |
Zeiss CP2 Primes 5x Lens Set | $300 | https://www.sharegrid.com/newyork/l/172193?type=rent&q=pl%20full%20frame |
Focus puller system + add equipment | $250 | |
Focous Puller Assistant Fee [ Day Rate ] | $400 | |
Video Editing 5 items (5-12 sec. each) | $500 | |
Color Grading [Flat Rate] | $600 | |
DJI Ronin R 2 | 250 | https://www.dji.com/ronin-2 |
Easyrig System | $120 | https://www.jmrny.com/shoulder-rigs-system |
Photographer [ Day Rate ] | $1,500 | |
Fujifilm GFX 50SII Medium Format | $120 | https://fujifilm-x.com/en-us/products/cameras/gfx50s-ii/ |
Lenses 35-70 + 100 mm Included | 0 | |
Editing photo (Color gradind included) | ||
Linear Producer [ Day Rate ] | $800 | |
Catering (6-7 people) | $400 | |
Transportation Fee | $400 | |
Stylist [ Day Rate ] | $1,000 | |
MakeUp Artist [ Day Rate ] | $1,000 | |
Hair Stylist [ Day Rate ] | $600 | |
Tayler Art Direction fee | $300 | |
Digital Usage 1 Year | $1,000 | |
TOTAL | $11,740 |
Videographer [ Day Rate ] | $1,500 | |
Blackmagic Pocket Cinema 4K | $80 | https://www.blackmagicdesign.com/products/blackmagicpocketcinemacamera |
Sigma 18-35 lens f1.8 | https://www.sigmaphoto.com/18-35mm-f1-8-dc-hsm-a-1?srsltid=AfmBOoqXL8FwI1TcJC72jZBMmc3btj5q4w2CpthTgEXxu-fXDDZ5prQh | |
Video Editing 5 items (5-12 sec. each) | $500 | |
Color Grading [ Flat Rate] | $600 | |
MakeUp Artist [ Day Rate ] | $1,000 | |
Hair Stylist [ Day Rate ] | $600 | |
Photographer Day Rate | $1,200 | |
Canon Full Frame Camera + | ||
Lenses 24mm / 100 mm Included | ||
Linear Producer + {STYLE} [ Day Rate ] | $1,000 | |
Catering | $300 | |
Transportation Fee | $300 | |
Tayler Art Direction fee | $300 | |
Digital Usage 1 Year | $800 | |
TOTAL | $8,180 |
