Overland Concept

1. Street Style in NYC: “Urban Nomads”

Concept: Capture the essence of city life with a blend of high fashion and street style. The idea is to show how the brand’s clothing can transition seamlessly from nature-inspired craftsmanship to urban sophistication.

Shooting Story:

  • Setting: A minimalist urban environment and culture backdrops in neighborhoods like Soho, Williamsburg or the Lower East Side.
  • Wardrobe: Highlight pieces like a sleek outerwear jacket paired with chic yet comfortable pants and boots. For men, a tailored yet rugged coat with casual jeans.
  • Action: Models will engage in everyday activities—walking their dogs, enjoying coffee at a sidewalk café, or meeting friends. Each shot emphasizes the versatility of the clothing.
  • Visuals: Close-ups of textures, movement shots of fabric flowing, and candid moments that evoke a sense of community and connection.
  • Narrative: This campaign will tell a story of city dwellers who find beauty in the chaos of urban life, showcasing how the clothing not only fits their aesthetic but also their lifestyle.

We use the largest sensors on the market to ensure complete control during post-processing.
6K RAW video and over 50 megapixels for photos will provide the best detail and dynamic range!

Color grading with 12-bit color depth

Our color correction is a signature style characteristic only of our production!

We process RAW footage with film-like effect that helps to stand out from your competitors.

Quality production – Two different pricing solutions

Services NameUnit price $
Videographer [ Day Rate ]$2,000
Blackmagic Full Frame Cinema Camera 6K$200https://www.blackmagicdesign.com/products/blackmagicpyxis
Zeiss CP2 Primes 5x Lens Set$300https://www.sharegrid.com/newyork/l/172193?type=rent&q=pl%20full%20frame
Focus puller system + add equipment$250
Focous Puller Assistant Fee [ Day Rate ]$400
Video Editing 5 items (5-12 sec. each)$500
Color Grading [Flat Rate]$600
DJI Ronin R 2250https://www.dji.com/ronin-2
Easyrig System $120https://www.jmrny.com/shoulder-rigs-system
Photographer [ Day Rate ]$1,500
Fujifilm GFX 50SII Medium Format $120https://fujifilm-x.com/en-us/products/cameras/gfx50s-ii/
Lenses 35-70 + 100 mm Included0
Editing photo (Color gradind included)
Linear Producer [ Day Rate ]$800
Catering (6-7 people)$400
Transportation Fee$400
Stylist [ Day Rate ]$1,000
MakeUp Artist [ Day Rate ]$1,000
Hair Stylist [ Day Rate ]$600
Tayler Art Direction fee$300
Digital Usage 1 Year$1,000
TOTAL $11,740
Videographer [ Day Rate ]$1,500
Blackmagic Pocket Cinema 4K$80https://www.blackmagicdesign.com/products/blackmagicpocketcinemacamera
Sigma 18-35 lens f1.8https://www.sigmaphoto.com/18-35mm-f1-8-dc-hsm-a-1?srsltid=AfmBOoqXL8FwI1TcJC72jZBMmc3btj5q4w2CpthTgEXxu-fXDDZ5prQh
Video Editing 5 items (5-12 sec. each)$500
Color Grading [ Flat Rate]$600
MakeUp Artist [ Day Rate ]$1,000
Hair Stylist [ Day Rate ]$600
Photographer Day Rate$1,200
Canon Full Frame Camera +
Lenses 24mm / 100 mm Included
Linear Producer + {STYLE} [ Day Rate ]$1,000
Catering$300
Transportation Fee$300
Tayler Art Direction fee$300
Digital Usage 1 Year$800
TOTAL $8,180

As a production company in the fashion industry, we understand the value of content production for business and are aware of the risks associated with the shooting process.