Usage

Usage Rate Guide

For each type of service, the cost of usage rights for photographs is calculated based on the photographer’s daily rate and the type of project

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1. Catalog Usage

• Definition: Photographs intended for e-commerce platforms, product listings, or similar uses with high-volume content.
• Usage Fee:50% of the day rate.
  • Example: If the day rate is $2000, the usage fee for the catalog would be $1000 per day of shooting.

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2. Lookbook Usage

• Definition: Styled editorial-style images created to showcase a collection, typically used for online or print lookbooks.
• Usage Fee: 100% of the day rate.
  • Example: If the day rate is $2000, the usage fee for the lookbook would be $2000 per day of shooting.

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3. Campaign Usage

• Definition: High-impact advertising images used for brand marketing across multiple platforms, including digital, print, and outdoor ads.
• Usage Fee: from 3x the day rate (minimum).
  • Example: If the day rate is $2000, the usage fee for a campaign would be $6000+ per day of shooting.

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Important Notes

• Negotiation Flexibility: Prices can be adjusted based on exclusivity, market, and duration of usage.
• Exclusivity & Buyout: Campaigns may require exclusivity clauses or full copyright buyouts, increasing the usage fee.
• Contracts: Ensure all usage rights are clearly outlined in the contract, including specific platforms, duration, and geographical coverage.