Radiant Cafe & Bar

Visual & Social Growth Offer

Goal

Create a strong visual presence that makes people want to press “Follow”.
People don’t choose coffee by photos — they choose vibe and aesthetics. Instagram builds familiarity: appearing in a user’s feed 2–3 times moves the brand into their wish-list for visiting.

Positioning

Clear positioning is the foundation of brand growth and reputation.

  • 80/20 principle: if ~80% of revenue comes from coffee, coffee must be the core.
  • For example:
    Before 4 PM — Coffee shop
    After 4 PM — Wine & Bar

Visuals, tone, and content differ by time of day to reinforce this positioning.

Current Visual Audit

Screenshot
  • Instagram feed is centered around minimal wine shots – visually empty, no story.
  • Excessive vegetable/ingredient imagery reads like a market, not a cafe brand.
  • Google Maps content is stronger and more authentic than Instagram.
    This is critical: people trust Google Maps visuals more than brand posts.
Screenshot


Insight: the cafe was discovered via Google Maps — Instagram should match and amplify this perception, not contradict it.

3. Content Strategy & Visual Identity

Content is divided into two functional categories:
– Aesthetic Content (Retention) and
– Effective Content (Growth)

Aesthetic Content

  • Still photography
  • Cinematic Reels
  • Published in Feed
  • Purpose: brand image, mood, visual identity

Effective Content

  • TikTok-style Reels
  • Less polished, more dynamic
  • Published in Reels
  • Purpose: reach, virality, organic discovery
Result: growth + consistency without visual conflict.

4. Flagship Product

A recognizable, non-standard drink that differentiates the brand.

Examples:

Cardamom-based drinks

Banana Raf

Orange Latte

Affogato

Supported by:
  • Strong presentation
  • Repeating content format
  • Short storytelling (ingredients, ritual, origin)

5. Instagram ↔ Google Maps Synergy

  • CTA encouraging Google reviews
  • Reposting guest content from Maps into Stories
  • Monthly incentive for guests who leave visual reviews

Goal: align brand visuals with real guest perception.

6. Events as a Growth Tool

  • 1 micro-event per month (DJ set, tasting, pop-up)
  • Content before / during / after
  • Purpose: reach, UGC, offline traffic

7. Scope & Coverage

Weekly output:
  • Effective Reels — 2 / week
  • Cinematic Reels — 2 / week
  • Aesthetic still posts — 3 / week
  • Stories — minimum 2 per day

Content License

Ownership:
  • All content (photos, videos, reels) is created by our team.
  • The brand Radiant Cafe & Bar receives unlimited, perpetual, worldwide rights to use the content across all digital and offline channels.
Usage:
  • Instagram, TikTok, Facebook, website, email newsletters, ads (paid boosting included), Google Maps, print materials, in-store displays.
  • Brand can edit, crop, or adapt content for marketing purposes.

Offer

Growth — Brand & StorytellingPremium + TikTok + Ads
2 locations coverage 2 locations
SMM managementSMM management
Visual strategy Visual strategy
Monthly content planMonthly content plan
+TikTok
Paid AD support
Website
$3800$5200

Trial period — 1 month at a discounted rate: $2,500 / month.
If everything fits and you decide to continue, we propose a 6-month contract at full price.