BBXCo
A Visual Story at Oheka Castle: Brand Shoot for BBXCo ( Betsy & Adam, Xscape and Blondie Nites)
Concept and Location Choice
The brand shoot for Betsy & Adam at Oheka Castle became a true embodiment of elegance and sophistication, highlighting the uniqueness and high fashion identity of the brand.
The location was carefully chosen—Oheka Castle, a grand estate in Huntington, Long Island, just 40 miles from Manhattan. This historic mansion, built in 1919, is renowned for its architectural luxury and has served as the backdrop for high-profile productions like Taylor Swift’s “Blank Space” and the classic film “Citizen Kane.”
Creative Team and Artistic Vision
The project was led by producer Krystina Graf, with Vlad serving as photographer and art director. Together, they developed a concept that merged classical and contemporary aesthetics to spotlight the evening wear collection of Betsy & Adam.
Key Locations and Atmosphere
The main setting for the shoot was the castle’s lavish library, where over 70% of the campaign was captured. Its dark wood paneling, antique books, and soft chandelier lighting created a mood of refined heritage—perfectly echoing the brand’s elegant silhouettes.
Results and Impact
The Oheka Castle setting elevated Betsy & Adam’s image as a symbol of timeless sophistication and glamour. The rich, historical backdrop added depth and context to the visual narrative, enhancing the appeal of the collection for its target audience.
This project illustrates how a carefully curated location and thoughtfully executed concept can strengthen a brand’s story and deliver striking, unforgettable imagery.